PHILIPP

SCHATZ

Avatar image
Avatar image
Avatar image

hello@philippschatz.com

hello@philippschatz.com

I help DTC founders unlock growth with sharp brand strategy, clear positioning and marketing that finaly performs.

I help DTC founders unlock growth with sharp brand strategy, clear positioning and marketing that finaly performs.

Let's talk

about me.

I’ve spent 14+ years leading global brand and marketing at adidas – from football world cups to Yeezy and Black Fridays.

Woman with laptop
Woman with laptop
Woman with laptop

Today, I bring that experience into the DTC world: fast cycles, scrappy teams, real constraints. The stuff corporate never taught you.

As CMO and co-owner of erlich textil, a leading sustainable underwear brand in germany, I helped rebuild and reposition the brand through one of the most challenging retail climates in decades – and made it profitable again.

Now I work with DTC founders who want clarity, direction and a partner who’s not afraid to get hands-on. I help teams sharpen their brand, refine their go to market strategy and build marketing structures that actually scale.

As CMO and co-owner of erlich textil, a leading sustainable underwear brand in germany, I helped rebuild and reposition the brand through one of the most challenging retail climates in decades – and made it profitable again.

Here's how i help you

My Services

1.

Brand Strategy

I help you define what your brand stands for, how it’s perceived and how it differs from others — including team workshops to develop positioning, story and competitive understanding.

2.

DTC Marketing

I build a clear marketing plan across paid & organic, email, social, influencers, PR and event. And run workshop sessions with your team to turn it into a practical roadmap.

3.

GTM Planning

I work with you to map out the best way to bring a product to market. Across channels, timing and distribution — so your team knows exactly what to do and when.

“Framer is one of the best web builders I have ever tried. It’s like magic.”

“Framer is one of the best web builders I have ever tried. It’s like magic.”