With over 14 years of experience working for adidas in local and global marketing functions, i've helped building some of the biggest campaigns from football world cups, olympic games over to Yeezy and Black Fridays.
In my current role as CMO and co-owner of the fair fashion player erlich textil, i've adapted my corporate knowledge to the fast paced world of DTC startups. Hands-on, sleeves up and always focused on solutions & progress.
Your brand is a profit center. A strong brand allows you to decrease your CAC, increase your CLV and establish premium price points. I work with you to define the identity of your brand, why you are here and why it matters. Always starting from the consumer and how your brand can deliver value to your target audience. No nonsense, no empty marketing fluff.
I provide expert advice on your go-to-market strategy.
With your data and my 15 years of experience, I’ll advise you and your teams on shaping a solid go-to-market strategy and offer high-level guidance to ensure smooth execution across all channels.
A natural leader, Philipp built a first-class team of highly motivated and exceptionally talented digital content planners, that propelled adidas to some of its most successful digital campaigns ever
Adam Reed
ex adidas digital content strategy director
"Philipp is a pleasure to work with and just cuts through the BS"
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