about me.
I’ve spent 14+ years leading global and local DTC marketing at adidas – from football world cups over selling 1mio pairs of Yeezy Sneakers in one weekend to Black Fridays.
Today, I bring that experience into the DTC world: fast cycles, scrappy teams, real constraints. The stuff corporate never taught you.
1.
Marketing Sparring
Calls to talk through the big decisions. Overall Marketing strategy, Media, Channel strategy across Acquisition and Retention, GTM. No slides, just an honest perspective from someone who's been there.
2.
Brand & Positioning
Helping you figure out what your brand stands for and how to communicate it. The strategic foundation that makes everything else easier. And the tactical stuff if you need it
3.
Founder Advisory
For founders who want a trusted sparring partner. Someone to pressure test ideas, challenge assumptions, and share what's worked (and what hasn't) in similar situations.



