PHILIPP

SCHATZ

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philipp.schatz@gmail.com

philipp.schatz@gmail.com

I advise DTC founders building profitable brands. As a sparring partner who's been there.

about me.

I’ve spent 14+ years leading global and local DTC marketing at adidas – from football world cups over selling 1mio pairs of Yeezy Sneakers in one weekend to Black Fridays.

Woman with laptop
Woman with laptop
Woman with laptop

Today, I bring that experience into the DTC world: fast cycles, scrappy teams, real constraints. The stuff corporate never taught you.

As CMO and co-owner of erlich textil, a leading sustainable underwear brand in germany, I rebuild and repositioned the brand through one of the most challenging retail climates in decades and made it profitable again. And now we're shifting our focus back to topline growth.

As a co-owner, I have skin in the game myself. I'm in the trenches, dealing with the same challenges for my brand than you are for yours.

As CMO and co-owner of erlich textil, a leading sustainable underwear brand in germany, I helped rebuild and reposition the brand through one of the most challenging retail climates in decades and made it profitable again. And now we're shifting our focus back to topline growth.

As a co-owner, I have skin in the game myself. I'm in the trenches, dealing with the same challenges for my brand than you are for yours.


WHAT I DO

WHAT I DO

1.

Marketing Sparring

Calls to talk through the big decisions. Overall Marketing strategy, Media, Channel strategy across Acquisition and Retention, GTM. No slides, just an honest perspective from someone who's been there.

2.

Brand & Positioning

Helping you figure out what your brand stands for and how to communicate it. The strategic foundation that makes everything else easier. And the tactical stuff if you need it

3.

Founder Advisory

For founders who want a trusted sparring partner. Someone to pressure test ideas, challenge assumptions, and share what's worked (and what hasn't) in similar situations.

I don't do hands-on execution. I'm a sparring partner for strategic decisions.

I don't do hands-on execution. I'm a sparring partner for strategic decisions.

Contact

If this sounds interesting, book a short call. Tell me what you're working on and what's on your mind. If there's a fit, we'll figure out the rest. No pitch, no sales talk.

2025 Copyright Philipp Schatz

Contact

If this sounds interesting, book a short call. Tell me what you're working on and what's on your mind. If there's a fit, we'll figure out the rest. No pitch, no sales talk.

2025 Copyright Philipp Schatz

Contact

If this sounds interesting, book a short call. Tell me what you're working on and what's on your mind. If there's a fit, we'll figure out the rest. No pitch, no sales talk.

2025 Copyright Philipp Schatz