adidas holiday campaign

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What I Did

Global marketing lead for the adidas holiday campaign 2020, including our key markets US, Europe and Greater China.

Client

adidas

Role

Global Marketing Director

Date

6.24.2021

Service

Campaign

Overview

adidas needed an effective campaign driving home their Q4 top- and bottomline targets in an challenging market

280m € revenue, 390k new adidas creators club members, more than 50 athlete partnerships on social incl. adidas's first shoppable reels on instagram, 5 brand collaborations incl Lego, Disney and Karlie Kloss.

adidas

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A natural leader, Philipp built a first-class team of highly motivated and exceptionally talented digital content planners, that propelled adidas to some of its most successful digital campaigns ever

Adam Reed

ex adidas digital content strategy director

"Philipp is a pleasure to work with and just cuts through the BS"

Sarah Grohé

Founder erlich textil

PHilipp Schatz

Selected works

Campaign

5.31.24

Let's talk

Let's create a binge-worthy experience for your brand.

Schedule a Call

PHilipp Schatz

adidas holiday campaign

adidas

Global Marketing Director

6.24.2021

Campaign

adidas needed an effective campaign driving home their Q4 top- and bottomline targets in an challenging market

A natural leader, Philipp built a first-class team of highly motivated and exceptionally talented digital content planners, that propelled adidas to some of its most successful digital campaigns ever

Adam Reed

"Philipp is a pleasure to work with and just cuts through the BS"

Sarah Grohé

classy lace

erlich friends

erlich stories

Let's create a binge-worthy experience for your brand.