The campaign had the challenge of communicating an emancipated, modern perspective on womens underwear, all while introducing lingerie as a key product category to erlich textil's portfolio. We developed a campaign with a light and self confident idendity and launched across all paid and organic channels. Social, email, dot com, search, influencer marketing and brand partnerships. The result is erlich's most impactful campaign so far with revenue and profit targets exceeded, all while generating a double digit increase in email leads and social following on instagram